History of Krause Toyota - The Longest-Running Toyota Dealership in the Country
Krause Toyota is the oldest and longest-operating Toyota dealership, not just in Pennsylvania, but in the entire United States. Our Toyota dealership first opened in September 1959. Our founder, George S. Krause, went from working on tractors in the early 1920s to cars in 1924, and knew he wanted to own a dealership.
Toyota won over the Krause family because of its quiet-closing doors. Many American-made cars at that time had doors that leaked and sounded tinny. After almost a year of international travel and paperwork, we were finally able open our doors.
Since that time, four generations of the Krause family have been involved in the operation of our dealership. This includes George S., Robert B., Robert J., Harry J., Mary E., Matthew R., and Ann. In 1981, the ownership was transferred from George to Robert B. Then it moved on to Harry in 2001 and finally to Robert J. in 2007.
Robert B Krause, Robert J Krause, Harry Krause and a young Matt Krause with two Mid Atlantic Toyota Executives - Krause Toyota's 25th Anniversary
“We weren’t the first, but we’re the longest in operation,” said current owner Robert J. Krause, the grandson of the original owner of the dealership George Krause. "I remember my grandfather meeting me each day as I got off the school bus, which stopped in front of the dealership. He asked me if I would help clean, which led to a never-ending list of projects.”
In 2003, we added the Scion lineup to our Toyota family and have continued to grow and expand.
Our original dealership was located in Schnecksville, but in 1989, we expanded to bigger and better facilities in Fogelsville. Then in 2014, we moved from Fogelsville to our current location here in Breinigsville.
Betty Krause in one of the first Toyopets - 1959
Robert J Krause with a Toyopet - mid 1960s
A Toyota Land Cruiser in the early 1960s
Every year, we serve thousands of customers from all around the greater Allentown area and sell more than 1,000 cars, trucks, and SUVs each year. We are dedicated to providing the best dealership experience our customers have ever had.